Why Google will remain king of the internet

The verb “googling” has become synonymous with Internet searches, a fact that speaks to Google’s dominance. But don’t expect the verb “msn-yahooing” to become part of the lexicon anytime soon.

Even with the $44.6 billion bid by Microsoft Corp. to buy Yahoo Inc., the combined company would be unable to knock Google Inc. off its web search and web advertising throne, industry watchers say.

“It’s going to be awfully hard to take two complex companies that are trailing, put them together to beat a company that has the tremendous momentum of Google,” says Bob Monroe, associate teaching professor in information technology and computer science at the Tepper School of Business at Carnegie Mellon in Pittsburgh, PA.